Why Some Programs Succeed: A Marketing Approach

Even among programs with a fine clinical program, dedicated staff, good administration, some are more successful at attracting customers than others. Marketing offers a key to understanding why.

You may have heard about two recent deaths that occurred in rehab facilities —  one in South Carolina, the other in Malibu.  Such fatalities are rare, but attract plenty of attention. People wonder why somebody would go to the trouble of signing into a treatment facility, only to promptly return to drug use.

It is confusing.

Aren’t drug programs supposed to be drug-free?  How do patients manage to sneak drugs into the facility in the first place?

I’ve had to  answer questions like these at least a thousand times, and I’ve learned it’s best to deal with the second question first, since the answer is so much simpler.

Drugs get into drug programs in one of two ways. Either the patients smuggle them in themselves, or someone else does it for them.

As has for how, it’s done in a number of ways. They fall into five basic categories.

Personal Items: Programs sometimes find drugs hidden in the seams of clothing, in the soles of sneakers, in bars of soap,...

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A Patch for Prevention?

I can imagine some users — not all, but more than a few — will make use of the patch to facilitate further unaccompanied fentanyl use, confident now that they won’t inadvertently overdose. And being surprised when they did.

A Patch for Prevention?

I can imagine some users — not all, but more than a few — will make use of the patch to facilitate further unaccompanied fentanyl use, confident now that they won’t inadvertently overdose. And being surprised when they did.

Those Troubling OD Statistics

In recent months, samples have been  found with as much as 20% fentanyl content. It’s easy to see how this could increase both the total number of overdoses, and the percentage of victims who did not survive.

An Inside Look at Drug Court

Even today, the estimated cost for keeping someone under drug court supervision is in the range of $2500 to $4000 a year. Compare that to estimates of  $20,000 to as high as $50,000 (in some expensive states), simply to maintain someone in a cell for the same period.

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Drugs in Rehab: Part I

Jails and prisons do body searches, most programs will not. It’s intrusive and a person who wasn’t under sentence of the court ordinarily wouldn’t permit it.

Fentanyl Walking

I get the impression that the possibility of collateral damage from the practice — I’m talking about a rash of overdose fatalities in our communities–– was not a primary concern for those who planned this operation.

What We Can Learn from Estonia

...the situation has improved, mostly because of renewed efforts on the demand side. Estonia adopted harm reduction strategies used effectively in other countries,  such as take-home naloxone; ready access to MAT; and efforts to destigmatize drug use and drug users.

The Storytellers

One young man explained that he avoided speaker meetings because the “drunkalogues” he heard triggered in him an awful craving for a drink.

Drugs in Rehab: Part I

Jails and prisons do body searches, most programs will not. It’s intrusive and a person who wasn’t under sentence of the court ordinarily wouldn’t permit it.

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Rage-baited

From a counseling standpoint, it’s a time when we ought to be advising patients to restrict their social media activity, at the very least to selected forums and sites that support recovery goals

Is This Recovery?

...there are other folks out there like these— pretending to sobriety yet still secretly using, and hoping to avoid the sort of trouble that haunted them in the past.

Officers in the House

...with law enforcement agencies taking on vastly different roles, planning and practicing our response appears more important than in the past.

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A Novel Approach

...the author, who grew up in and around the region, chose to use its earnings to found Higher Ground, a home for recovering women.

A Novel Approach

...the author, who grew up in and around the region, chose to use its earnings to found Higher Ground, a home for recovering women.

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