Defense: Intellectualizing

Eventually, things get so bad that the details become irrelevant and the objections seem unimportant.

This came as news to me, and possibly to you as well. It’s from Forbes, and focuses on the development of a fast-growing market for THC-infused beverages.

Weed In A Can: How Cannabis Drinks Are Changing The Ritual Of Drinking

The article describes a market segment that is "...maturing quickly, especially at the high-dose end." That makes sense: the  ptendency is for makers to start with lower doses, build tolerance, then wait for more customers to appear, seeking something stronger.

"High dose THC generated $141 million in U.S. dispensary sales, compared to $20.7 million for 10-milligram drinks and $8 million for 25-milligram formats." It’s clear which products the customers prefer. It’s a clear bias in favor of high THC products. That’s where the $$$ will be.

“I want the jet-powered stuff,” a user stated, when asked. “I don’t fool around.”

Suppose some entrepreneurial daredevil comes up comes up with a 200 mg THC product. What  percent of users...

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