...so long as no claim is made for the product as a treatment or cure for a specific disease or condition, then “they can say anything they want to” about the supposed benefits of using it.
Treatment generally includes identifying high risk situations and making a plan for dealing with them. Benny knew his sales meetings were high-risk; he just wasn’t willing to give them up without a trial. Three slips later, he acknowledged reality.Read More
Anxiety isn’t just unpleasant. It’s a prime contributor to poor decision-making. The more anxious you feel, the more likely you are to act on impulse, without weighing or even considering the consequences.Read More
The trick is to find another reward to replace the one that’s no longer available. For instance, if we’re no longer going to have a cigarette with coffee after dinner, what other reward could we substitute in its place?Read More