The Power of Drug Company Marketing

...a number of years ago, the Institute of Medicine set forth guidelines intended to reduce the influence of advertising on how physicians prescribed medications... to date, relatively few physicians have actually adopted those guidelines.

With threats of cuts looming over the future of treatment, it behooves us in the treatment field to think seriously about getting more involved in advocacy.

For many, that’s a condition of licensing, part of a counselor’s job description. The idea is that we advocate on behalf of our clients, our services, and the importance of treatment and recovery itself. We make conscious contact  with other people and organizations that do the same, such as Faces and Voices in Recovery, to name one.

I once attended a meeting with the late Harold Hughes, former Governor and Senator from Iowa, who had helped establish many of the programs and policies that we follow today. Harold was giving us tips on how to be effective as advocates. One was to make yourself known at the local level first.

"You bring a delegation to Washington," he warned us, "the politicians will come out to shake your hand, get a photo with you. Then after you leave, they’ll turn around and do it again with...

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By the time an offender gets caught, they are thoroughly convinced by their own experience that the risk of apprehension is minimal. So they’re surprised, hurt, and more often than not, really angry.

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Life in a Hot Spot

Make it a continuing effort, using strategies based in evidence, and harnessing the power of human interaction-- instead of relying on a burst of anti-drug education, however intense.

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Advocates In Action

Whether it’s a community meeting,  a political demonstration, or just knocking on doors in the neighborhood, our presence helps to make a difference.

Revisiting BWS

BZ withdrawal, however, can substantially complicate the clinical picture. Detox from alcohol or heroin, for instance, might require extra days in treatment or additional medication to control symptoms.

Exercising for Chronic Pain Relief

We've known for several decades that regular exercise, even the mild sort, helps lessen symptoms of depression. It comes as no surprise that it may also help with CPS and the mood problems that accompany it.

Advocates In Action

Whether it’s a community meeting,  a political demonstration, or just knocking on doors in the neighborhood, our presence helps to make a difference.

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