Put yourself in the reader’s place. Most big awards come after review committees of five to ten folks have sorted through a pile of proposals using a rather elaborate ratings tool.
Crisis motivates addicts to seek treatment. But the addict’s motivation to remain in treatment decreases as he feels better.
Some will be the sort of folks who insist on using the latest and greatest. Others will represent large purchasers, searching for something that might work on patients who haven’t responded to other methods.
It requires a certain personality type – patient, reassuring, unpressuring – to engender trust and establish this sort of relationship in a business context.
A government or insurance buyer needs to make certain that a provider offers a particular service and meets particular standards of performance. They won’t necessarily require you to exceed those standards, or provide extras. They understand that we get what we pay for.
Addiction treatment is never just a business. It’s a public trust. Our goal must be to fulfill that trust by providing the very best service we can to the people who need it. That doesn’t mean we can’t do very well from a business perspective.
What am I supposed to do with all this information? It doesn’t bring in more patients or help me get additional staff to treat the patients I already have.
Picture a boat with two holes in its bottom. Fix one and not the other and the second leaks a little worse than before.