Even among programs with a fine clinical program, dedicated staff, good administration, some are more successful at attracting customers than others. Marketing offers a key to understanding why.
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If the clinicians view the PO as an outsider with the potential to interfere with treatment, there will be inevitable conflict.
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Some clients need more frequent reinforcement than others – those with poor impulse control, for instance, or who struggle with cravings, or are less motivated for other reasons.
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Pretty soon we’re having a big argument which ends with me feeling miserable and him gone to the pub.
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The family had good representation from important people in the alcoholic’s life, and there was professional help, but that’s not leverage.
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