The Relationship Shopper
It requires a certain personality type – patient, reassuring, unpressuring – to engender trust and establish this sort of relationship in a business context.
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Author: C. Scott McMillin
The Price Shopper
A government or insurance buyer needs to make certain that a provider offers a particular service and meets particular standards of performance. They won’t necessarily require you to exceed those standards, or provide extras. They understand that we get what we pay for.
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Success in the Marketplace
Addiction treatment is never just a business. It’s a public trust. Our goal must be to fulfill that trust by providing the very best service we can to the people who need it. That doesn’t mean we can’t do very well from a business perspective.
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Why Some Programs Succeed: A Marketing Approach
Even among programs with a fine clinical program, dedicated staff, good administration, some are more successful at attracting customers than others. Marketing offers a key to understanding why.
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Counselors vs Probation Officers
If the clinicians view the PO as an outsider with the potential to interfere with treatment, there will be inevitable conflict.
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