Addiction treatment is never just a business. It’s a public trust. Our goal must be to fulfill that trust by providing the very best service we can to the people who need it. That doesn’t mean we can’t do very well from a business perspective.
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Even among programs with a fine clinical program, dedicated staff, good administration, some are more successful at attracting customers than others. Marketing offers a key to understanding why.
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If the clinicians view the PO as an outsider with the potential to interfere with treatment, there will be inevitable conflict.
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Some clients need more frequent reinforcement than others – those with poor impulse control, for instance, or who struggle with cravings, or are less motivated for other reasons.
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Pretty soon we’re having a big argument which ends with me feeling miserable and him gone to the pub.
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